According to 2012 Movers Report published by Epsilon, consumers tend to change their existing service providers when they move to another place. The exhibit below compares the percentages of movers and non-movers who switched brands during the year.

Overall, movers tend to be twice as likely to change brands as non-movers. Professional services and home services experienced the least brand loyalty.

It’s understandable that consumers would change brands/service providers after they move to a place where the brands/service providers are no longer available or there are cheaper alternatives. However, the top reason for movers to change brands/service providers, according to the exhibits below, is simply that they “recently moved”. This could suggest that consumers sometimes are indifferent between the products they get, due to the similar pricing and quality of the same product.

This presents both a threat and an opportunity for businesses. Though businesses could potentially lose customers who move to another place, they could also gain new customers by targeting movers.