Blog on the Corner

So I was searching online for some good ads to talk about when I stumbled upon this commercial from Nissan.  The commercial starts off by depicting a polar bear, which is forced to leave its natural habit due to global warming.  The bear then goes on a journey ultimately ending up in the driveway of what looks like a suburban neighborhood, with a man and his Nissan.  The bear then approaches the man and hugs him as a gesture of gratitude for purchasing a Nissan.

In class we talked about trends and of course one of the reoccurring themes that the class mentioned was the environment and the eco-friendly trend.  In the commercial Nissan does a great job in targeting the eco-friendly consumers by going straight for their emotional appeal.  I will admit the commercial starts off a bit slow but when the bear hugs the man in the driveway you can’t help but feel good.  In class we also talked about attitudes and what they comprise of.  This commercial targets all three aspects of attitude.  It makes you think (cognitive) about what is happening to our environment and how Nissan is doing their role in helping, it makes you feel (affective) good about Nissan and it makes you want to do (behavioral) , as in buy their cars.  With this ad Nissan has successfully changed my attitudes towards their brand, and in my opinion, that’s good marketing.

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