Jan 27 2011
Back to the 90’s
As a child growing up in the 90’s, there were a few things that I remember instantly when I think about television: Pokemon, Dragon Ball Z, Rugrats and the Sunny D commercials. Recently in class we have been discussing about the family buying decision process. This made me immediately think of the classic Sunny D commercial where the kids are roller blading and goofing around and they come bursting into the house. Of course the kids have a variety of drinks to choose from but obviously they want the Sunny D. The commercial then goes on to tell you that not only is Sunny D “cool” but it is healthy and contains essential vitamins. Clearly the marketing team behind this advertisement understood that they needed to target the parents as well as the children. The children will influence the parents who ultimately do the deciding.
Furthermore this was the start of a greater trend that we are seeing today. Marketers are targeting more towards children then they ever have. Years ago children had very small buying power, however in modern society almost every child has a cell phone and are consuming at a larger rate. Marketers have taken advantage of this so instead of predominately targeting adults, kids have become a huge part of the mix. Clearly we can observe the start of this trend in the Sunny D commercial.
Example of marketers targeting children