Blog on the Corner

My good friend Felix Huang is in the other Marketing class at UBC and he also has to do these blogs for his class.  For his first blog he talked about how BC Salmon Farmers Association were putting advertisements before you watched any video on NBA.com.  The video depicts two men who are, in the nicest way possible, gullible and dumb.  The video takes aim at the fact that many people believe any misconception about BC farmed salmon as if it were a true fact, when really it is not.  The reason I am bringing this article up is because after discussing it with my friend we have come to different opinions.  I always believed that just like google and Facebook, NBA was taking advantage by tracing my geographical location and showing me the advertisement assigned to my region.  In my opinion it does not make sense for BC Salmon Farmers Association to spend big bucks on an ad that many people may not understand because they are not aware of the negative connotations associated with BC farmed salmon.  It makes much more sense if the BC Salmon Farmers Association only paid for the local rights to these videos.  One thing that we do agree on is that they took a very interesting approach in trying to dispel the negative info.  Felix suggested that because many people grill salmon and usually men doing the grilling, that is why they went to the NBA to advertise.  At first I wasn’t sure about this but the more I think about it the more it makes sense.  So in the end, whether the ads where regional or not, they got their message to their target audience.

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