Blog on the Corner

In class on tuesday we talked about product placement and if it was effective or not.  Some of my peers felt very negatively about product placement, even going as far as saying it ruins the entire entertainment experience, however I totally disagree.  In class we do twitter questions, where we are asked to tweet our responses.  I noticed that some of my fellow classmates felt the same way as I did.  Some of the tweets that I noticed said that product placement adds to the authenticity of a movie and connects with the audience by addressing social trends.  For example even though we see Iphones in virtually every movie and television show I don’t immediately reach for my barf bag and tune out, instead I think, its true everyone does have Iphones.  In fact I barely ever notice the product placement in movies.  Today I watched a clip of all the famous product placements in movies and the majority of them I didn’t notice until they were pointed out by this video I believe that you really can’t have a solid opinion on something unless you are educated in the matter.  That is why I plan on going to see Morgan Spurlock’s new movie “POM Wonderful Presents : The Greatest Movie Ever Sold“.  The movie is a documentary about product placement, which is also entirely funded by product placement.  Perhaps after I see the movie and learn more about product placement I will feel differently, but I doubt it.

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