Apr 08 2012
NBA Green Week
I am a huge fan of professional basketball. While there are some great leagues around the world (basketball is one of the fastest growing sports), in my mind, nothing compares to the NBA. On a sunny April 8th morning, I turned on the TV to watch the New York Knicks (8th place) play the Chicago Bulls (1st place). Now aside from being one of the best games I’ve watched all year
I noticed that on the court there was a NBA Green Logo. Immediately I thought to myself “here is a blog opportunity”. After doing some research I discovered some information about NBA Green Week. From April 4-11 the NBA participated in there Green Week. The campaign’s main goal is to spread awareness and educate the NBA fan base about how to be environmentally sustainable and lower your impact. Now before we go and say that the NBA is just greenwashing and trying to market itself as a sustainable league, the NBA has been apart of the NBA cares campaign for years. The campaign aims to give back to the community through various events and volunteer opportunities. Green Week is an extension of NBA cares which is already a highly recognized charity. Some of the goals that NBA Green Week hopes to accomplish are to teach fans to recycle used electronics, leave grass clippings on the lawn (something we talked about in class), and bringing a waste free lunch. The NBA has a wide target market, many whom are children and teenagers. By leveraging the NBA brand in order to convey the message of Green Week, they are taking a step in the right direction.