Apr 10 2012
Reflection Comm486F
It is the end to another great school year and I can honestly say that I have learnt a lot from this course. So the big question,
“How has thinking about sustainable marketing changed how you view the world?”
Well before I took this course I felt that I knew a lot about sustainability, but what I found out was that I really knew the tip of the iceberg. After learning a lot more about sustainability and sustainable marketing I can honestly say that I care more about sustainability than I ever thought I would. My view of the world has taken a more conscious turn in the sense that I am always thinking, how sustainable is this decision, how are my actions affecting the three pillars of sustainability. I remember in the beginning of this course we discussed whether we believe that sustainability was just a trend that companies were trying to exploit or if it was something that was here to stay. If you talked to me then I would have said, definitely just a trend, but know I can honestly say that sustainability is here to stay. There are a lot of great companies out there who do focus on the triple bottom line and understand that in order to build a better future we need to be responsible for our actions today. Although many companies do greenwash I feel that know that I have taken this course I will be better educated on which companies are doing the right things and which are just pretending. I think one of the major things that we stressed in this course was how education was important in the fight for a sustainable future, I truly believe that with the education we have received, we will be able to commit to a sustainable future, which is why I think students at a younger age should have to take a mandatory sustainability course. It’s been a great year and I’m excited to take what I’ve learnt in this class and apply it to my life.
Cheers
Billy