Feb 10 2011
Monopoly 2.0
Monopoly, in an attempt to connect with todays kids, is releasing a new version of their classic board game. This new version of Monopoly adds many extra features in hopes of adding value to the board game exerpience. New features include an electronic tower, which not only rolls the dice and does the banking but also has an infrared light able to detect board pieces.
Monopoly is constantly creating new addition of its popular board game, including Canadian Monopoly which includes real Canadian properties and Monopoly Deal, a card game derived from the original board game. My personal favorite edition of Monopoly is the Pokemon edition. It is clear that Monopoly understands that the market for board games has a wide variety of demographics, thus all of these special editions of its original board game are aimed at the diverse demographic of consumers.
In my opinion this latest edition of Monopoly is their attempt to steal the video game demographic, showing them that board games can also be advanced and high tech. What Monopoly needs to be worried about is that it may end up alienating it’s original customer base, as this new board game may take away from original game play (i.e. rolling dice and banking).
We may not know how the market will respond to Monopoly’s change, however when we look at other ground breaking moves that Monopoly has made we can see that they generally do well. An example of this is Monopoly’s partnership with McDonald’s in providing a sweepstakes that allows customers of McDonald’s to collect Monopoly pieces in order to win prizes. If Monopoly can gain success in their new board game as they did in other ventures then they have a bright future ahead.
Next Level Board Game Maneuver