Mar 10 2011
Water goes Viral
Good morning world, in case you’ve been under a rock heres an update, TV IS OBSOLETE. The internet has taken over and is the one stop shop for everything. In marketing we talk about brand awareness, which is whether or not your target segment knows your product or company exists. For a long time I don’t think many people knew what SmartWater was. Until they made this viral video 
Well the argument use to be that the internet is only for the young and tech savy, tell that to my 69 year old family friends who wanted to know if they could tag me on Facebook. Today everyone is online and unless companies want to be left in the dust they should step up their online marketing. The people at SmartWater must have smartened up because what was once a boring ad campaign became very interesting after the video did in fact go viral, becoming the 2nd most viewed video this month (entertainment). Now I am not 100% sure what SmartWater’s target market is but I do know that just by getting their name out their and doing a youtube video millions of people are now aware of their product. I for one went to go buy one at my local supermarket and found that not only was it one of the cheaper waters but it actually did taste different (better). So in summary, flick off your T.V. and pick up your mouse, because the internet is “winning“