Apr 01 2012
Orange used as juice box
Before I get started on this post I want everyone to watch this video.
As you can see there is a new trend in Japan where they are taking oranges and using them as fruit juice containers. Now I must admit at first my reaction was “they can’t be serious” however the more I thought about it the better the idea seamed. Try to think about the environmental impact that this trend could create, instead of buying juice boxes or cans of soft drinks, consumers could simply buy larger containers and reuse their oranges as juice boxes. This is a great example of dematerialization because it is turning disposable goods into a reusable good. I think that it is also a great way to teach children the importance of recycling and reusing in a fun interactive way. Furthermore, orange peels are completely biodegradable and compost-able, meaning they don’t need to end up in a landfill. I couldn’t find any information about whether or not the product was recyclable or used recycled materials, however if they are not currently recyclable, that is definitely one way to increase the sustainability of the product. I hope this catches on and moves to North America.