As a result of the distinctive operating systems, Apple and Microsoft are always in the conflict. The incongruity and distinct characteristics between Apple and Microsoft, which cause inefficiency and lots of troubles, has been a headache for customers for long and made both the companies lose interests and customers.

But what is not bad was that the two companies realized that if they did not cooperate and compromise with each other, both of them would have greater loss. Thereby, the collaboration opened up markets for both companies, resulting in a mutually beneficial mode rather than an endless competition in which no one really wins. Microsoft updated the office for Mac 2011, great software that made convenience to the users of Mac. Apple also made Safari available for Windows and the iPod compatible with Windows.

As far as I am concerned, such compatibility between those competitors not only benefits both two companies, but also provides the customers with simpler operation as well as multiple choices, and consequently, promotes the market to a large extent.

Reference: http://itlaw.wikia.com/wiki/Apple_v._Microsoft

http://www.zdnet.com/apple-and-microsoft-10-moments-of-truce_p3-3040090710/#photo