Listen to Episode 87: “Is Social Marketing BS (Behavioural Science)?” with Shellee Ritzman, Division Manager for Corporate Communications with Metro Vancouver
(22 minutes; posted Nov. 13, 2024)
Shellee Ritzman joins the podcast to help us explore the overlap between social marketing and behavioural insights. We discuss their shared goal of understanding and changing behaviour for good, their different approaches to measurement and evaluation, and our hopes for a future where the two fields come together to maximize positive impact. Shellee also shares opportunities and challenges for using BI in corporate communications.
For the full list of podcast episodes, check out the Calling DIBS page on the BI wiki or subscribe via major podcast platforms like Apple Podcasts, Spotify, or Amazon Music.