Using Behavioural Insights at Work
UBC Decision Insights for Business & Society (UBC-DIBS) and UBC Sauder Professional Growth are co-hosting a webinar exploring how different career paths can leverage behavioural science to tackle challenges and create behaviour change.
Join us March 12, 12-1pm PST, as Kirstin Appelt, Academic Director of UBC’s Advanced Professional Certificate in Behavioural Insights, moderates a conversation between program alumni representing different career paths:
- Government: Anne Mburu, Behavioural Science Analyst, Impact Canada, Government of Canada
- Public sector: Tim Hannan, Senior Employee Insights Specialist, WorkSafeBC
- Private sector: Whitney Queisser, Senior Lifecycle Marketing Manager, Superhuman
Our guests will discuss the opportunities and challenges of applying behavioural science in their roles and in different sectors. Kirstin will also provide a brief overview of UBC’s BI programs.
Register for this free online event.
What is Behavioural Insights?
BI combines an understanding of how we all make decisions plus rigorous research methods to tackle a variety of problems from sustainability to compliance to employee engagement and beyond. By developing your BI skills and knowledge, you can make evidence-based policy and product decisions to increase your strategic impact.
What BI Programs does UBC offer?
Learn how to add a BI lens to how you approach problems by enrolling in UBC’s Fundamentals of Behavioural Insights course.
- This three-week, live online course provides an introduction to behavioural insights, experimentation, and ethics.
- This course is next offered Apr. 20-May 10 on Thursday evenings 5-7pm Pacific. This will be the last offering before the deadline for applications for the 2026-2027 cohort in the Advanced Professional Certificate in Behavioural Insights.
Learn how to develop and test appropriate BI solutions for different challenges by applying for UBC’s Advanced Professional Certificate in Behavioural Insights.
- The certificate is rigorous BI Practitioner training that combines live online coursework and a capstone project to help you develop your BI knowledge and skills.
- The program runs September-May each year. The early-bird deadline for the 2026-2027 cohort is April 30.
- Please note that Fundamentals of Behavioural Insights is required prerequisite for the Advanced Professional Certificate; you must complete Fundamentals to successfully complete your certificate application.
Learn more about scholarships and other funding opportunities at the webinar.
What do alumni and partners say?
“The Advanced Professional Certificate in Behavioural Insights proved to be an invaluable learning experience. I was uncertain about what to expect, but I quickly discovered that the program exceeded my expectations in every aspect. The professors were not only knowledgeable, but incredibly supportive and engaging, fostering an enriching learning environment. Working on the capstone project allowed me to collaborate with an interdisciplinary group of professionals, which significantly enhanced my understanding of Behavioural Insights. The knowledge and skills I acquired during this program have helped immensely, both in my work in marketing strategy, and in my ongoing studies.”
Anne Mburu
Class of 2023
Behavioural Science Analyst, Impact Canada, Government of Canada
“I joined the Advanced Professional Certificate in Behavioural Insights program to deepen my understanding of behavioural science and transition from an enthusiast to a practitioner by applying learnings in marketing. The program exceeded my expectations with its outstanding professors, comprehensive curriculum, and hands-on capstone project, which allowed our team to design and implement a complete behavioural insights initiative. The program transformed my perspective, providing me with a behavioural lens to approach business and marketing strategies effectively and thoughtfully. I highly recommend it to anyone passionate about behavioural science who wants to broaden their knowledge and gain a transformative perspective on human behaviour.”
Özer Tozoğlu
Class of 2023
Marketing Manager, Solventum
“The Advanced Professional Certificate in Behavioural Insights demonstrates the value of education in applied behavioural science by pulling together expertise from multiple areas and focusing it with a behavioural insights lens. It democratizes that knowledge by allowing more people, especially in the public sector, but also across all types of organizations, to get a base understanding of the value and potential of BI and how to apply it. Having sponsored both students and capstone projects, there is tremendous value in increasing organizational capacity in the knowledge of the potential that BI offers.”
Kerri Buschel
Capstone Project Sponsor
Senior Director of Communications & Marketing and Chief Experience Officer (CxO), WorkSafeBC