Apply now for the 2026-2027
Advanced Professional Certificate in Behavioural Insights!
UBC’s Advanced Professional Certificate in Behavioural Insights program is rigorous training that combines live online coursework and a capstone project to help you develop the knowledge and skills to create behaviourally-informed, evidence-based programs, products, and services.
The next cohort will run from September 2026-May 2027.
- Format: Part-time with live online seminars Wednesdays 5-7pm PT
- Length: 9 months
- Cost: $5,500
- Apply before the early bird deadline on April 30 to secure your spot AND receive a free copy of a top BI book! You can choose between books such as Nudge; Thinking, Fast & Slow; Antiracist by Design; Behavioral Insights; and The Last Mile.
(Note the prerequisite course Fundamentals of Behavioural Insights must be completed before the final application deadline on May 31 for your application to be considered. The course will be offered one more time this spring from April 20 to May 10.)
What Program Alumni Say
“As a market researcher, I’ve spent years understanding people’s behaviour. This program gave me the tools to actually change it. The hands-on capstone project meant we weren’t just learning theory, we were living it with a real client. The faculty were incredible, and I left with both a new skillset and a fundamentally different way of thinking about change. What stuck with me most is that instead of trying to change people (which is hard!), you learn to change the situation. Suddenly these massive, overwhelming challenges become a series of smaller, solvable design problems.”
Clea Stone
Associate Director, The Sound
Class of 2025
“The Advanced Professional Certificate in Behavioural Insights is an excellent program for anyone interested in understanding human behaviour and applying it to real-world challenges. It combines strong theoretical foundations with practical, hands-on experience through a rigorous capstone project. The instructors are exceptional, and during the capstone, you have highly capable mentors in your corner who guide you to the finish line. Having completed a few BI programs in the past, I found this certificate to be the most comprehensive and pivotal in supporting my transition into the field. Since completing it, I’ve had the privilege of working with the Behavioural Insights Group at the BC Public Service and now at the Behavioural Public Policy Lab at UBC.”
Syju John
Lab Manager, Behavioural Public Policy Lab, University of British Columbia
Class of 2025
About BI
BI combines an understanding of how we all make decisions plus rigorous research methods to tackle a variety of problems from sustainability to compliance to employee engagement and beyond. UBC Sauder’s Behavioural Insights programs can provide you with the BI skills and knowledge to make behaviourally-informed and evidence-based policy and product decisions to increase your strategic impact.
About UBC’s BI Programs
- Learn how to add a BI lens to how you approach problems by enrolling in UBC’s Fundamentals of Behavioural Insights course. This three-week, live online course provides an introduction to behavioural insights, experimentation, and ethics. This course is next offered April 20-May 10. (This course is also a required prerequisite for the Advanced Professional Certificate and this is the last time it will be offered prior to this year’s application deadlines!)
- Learn how to develop and test appropriate BI solutions for different challenges by applying for UBC’s Advanced Professional Certificate in Behavioural Insights. The certificate is rigorous BI Practitioner training that combines live online coursework and a capstone project to help you develop your BI knowledge and skills. The early-bird deadline for applications for the 2026-2027 cohort is April 30.