{"id":5237,"date":"2024-11-13T08:00:00","date_gmt":"2024-11-13T15:00:00","guid":{"rendered":"https:\/\/blogs.ubc.ca\/biwiki\/?p=5237"},"modified":"2024-11-07T13:03:59","modified_gmt":"2024-11-07T20:03:59","slug":"calling-dibs-ep-87-is-social-marketing-bs-behavioural-science","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/biwiki\/2024\/11\/13\/calling-dibs-ep-87-is-social-marketing-bs-behavioural-science\/","title":{"rendered":"Calling DIBS Ep 87: Is Social Marketing BS (Behavioural Science)?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Listen to <a href=\"https:\/\/ubc.ca.panopto.com\/Panopto\/Pages\/Viewer.aspx?id=2b437076-001b-4581-b321-b20d014cb160\">Episode 87<\/a>:<\/strong> &#8220;Is Social Marketing BS (Behavioural Science)?&#8221; with Shellee Ritzman, Division Manager for Corporate Communications with Metro Vancouver <br><em>(22 minutes; posted Nov. 13, 2024)<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Shellee Ritzman joins the podcast to help us explore the overlap between social marketing and behavioural insights. We discuss their shared goal of understanding and changing behaviour for good, their different approaches to measurement and evaluation, and our hopes for a future where the two fields come together to maximize positive impact. Shellee also shares opportunities and challenges for using BI in corporate communications.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:15%\">\n<figure class=\"wp-block-image size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/blogs.ubc.ca\/biwiki\/files\/2022\/07\/Calling-DIBS-icon-300x300.png\" alt=\"Calling DIBS podcast logo\" class=\"wp-image-2623\" srcset=\"https:\/\/blogs.ubc.ca\/biwiki\/files\/2022\/07\/Calling-DIBS-icon-300x300.png 300w, https:\/\/blogs.ubc.ca\/biwiki\/files\/2022\/07\/Calling-DIBS-icon-50x50.png 50w, https:\/\/blogs.ubc.ca\/biwiki\/files\/2022\/07\/Calling-DIBS-icon.png 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:85%\">\n<p class=\"wp-block-paragraph\"><em>For the full list of podcast episodes, check out the <a href=\"https:\/\/blogs.ubc.ca\/biwiki\/podcast\/\">Calling DIBS page on the BI wiki<\/a> or subscribe via major podcast platforms like <a href=\"https:\/\/podcasts.apple.com\/ca\/podcast\/calling-dibs\/id1618687227?ign-itscg=30200&amp;ign-itsct=podcast_box_link\" target=\"_blank\" rel=\"noreferrer noopener\">Apple Podcasts<\/a>, <a href=\"https:\/\/open.spotify.com\/show\/1dMdl3GFBt724LidAq07cW\" target=\"_blank\" rel=\"noreferrer noopener\">Spotify<\/a>, or <a href=\"https:\/\/music.amazon.ca\/podcasts\/ee67542a-5d1c-4a28-9afb-aa84927bb325\/calling-dibs\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Music<\/a>.<\/em><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Shellee Ritzman walks us through the overlap between social marketing and behavioural insights plus opportunities and challenges for using BI in corporate communications [&#8230;]<\/p>\n","protected":false},"author":28042,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"templates\/template-full-width.php","format":"standard","meta":{"footnotes":""},"categories":[25,24,22],"tags":[],"class_list":["post-5237","post","type-post","status-publish","format-standard","hentry","category-calling-dibs","category-media","category-news"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/posts\/5237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/users\/28042"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/comments?post=5237"}],"version-history":[{"count":4,"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/posts\/5237\/revisions"}],"predecessor-version":[{"id":5286,"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/posts\/5237\/revisions\/5286"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/media?parent=5237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/categories?post=5237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/biwiki\/wp-json\/wp\/v2\/tags?post=5237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}