Only a few short years ago it was common to find that the company you were looking for online did not actually have a website.\u00a0 Internet business has exploded so quickly that it is now extremely uncommon for businesses of any size to be without a website.\u00a0 It is common for people who need to buy something to simply go to their favourite search engine (probably Google) and type in the name of their city and the name of what they want to buy.\u00a0 The results that come up are the result of a complicated algorithm that search engines use to determine what links are the most relevant.\u00a0 This has led to numerous opportunities for companies to receive a new kind of advertising by optimizing the content of their sites to ensure they will be listed near the top of the resulting search list.\u00a0 This process is referred to as Search Engine Optimization (SEO) and it has exploded into an entirely new segment of the marketing industry.\u00a0 Having a website effectively optimized for search engine performance allows small companies to receive a kind of advertising value that would normally cost an unreasonable amount.<\/p>\n
http:\/\/www.sfgate.com\/cgi-\u00a0 bin\/article.cgi?f=\/g\/a\/2010\/11\/09\/prwebprweb4765414.DTL<\/p>\n","protected":false},"excerpt":{"rendered":"
Only a few short years ago it was common to find that the company you were looking for online did not actually have a website.\u00a0 Internet business has exploded so quickly that it is now extremely uncommon for businesses of … Continue reading