Apple. It gives simplest of feature added to the newest version of the products yet makes large profits year by year. But recently, Microsoft, Apple’s arch rivals released the new Surface Studio which decreased the market share of Apple by 0.67%. Surface Studio has the Pen and their newest product, the Surface Dial (an accessory sold for $99). All in all, Surface Studio was a promising product for Microsoft as it could make the PC into a table top, do paintings with accessories, and what not.
But was it too good for Apple to lose a lot of its market share? Nope.
This year to the newest MacBook Pros, Apple adds the TouchBar. This could be a huge deal for Apple Pay in the upcoming years. By previous history on e-commerce, majority of e-commerce purchasing occurs on PCs. Apple introduced ApplePay few years ago which was mostly convenient in the iPhones. But most users around the world still relies on the PC for major online payments.
This new feature to MacBook Pro along with Siri, which was launched into Apple laptops this September will be a potential game changer for Apple. Apple really values its customer segments and creates great responsibility to the customer relations. Through the new TouchBar and ApplePay they can provide customer convenience. This account for the corporate social responsibility and its benefits its customers in a very positive way. Moreover, as more people will buy MacBook Pro laptops for the new TouchBar feature, Apple is also maximizing its profit. Overall, we can see that this is a social benefit as it both benefits the business and the society.
Apple Pay, had below 25% of the apple users who actually did use Apple Pay. Now that the TouchBar is out, Apple may regain the market share it had lost in the PC market. With the new iPhone 7 and the MacBook Pro can actually impact the whole market.
USA for example has a forecasted growth of US-in-store mobile payments from 2015 to 2020, which is from $75 billion to $503 billion. That’s a compound annual growth rate (CAGR) 80%. That’s pretty much impressive with the phones. But when it comes to PCs, not that much growth is noticed. So the TouchBar will play a vital role for Apple to become more successful.
Moreover, if Apple is able to sell more services via MacBook Pros, Apple will be coming out as number one for mobiles, laptops and tablets.
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Endnotes
https://www.wired.com/2016/10/look-microsofts-fancy-surface-studio-one-pc/
http://adage.com/article/digital/apple-reclaim-lost-pc-market-share-touch-bar-macbook-pro/306517/
http://www.businessinsider.com/heres-how-the-new-macbook-pro-could-boost-apple-pay-2016-10
apple.com
https://www.microsoftstore.com/store/msusa/en_US/pdp/Surface-Dial/productID.5074013900