Huawei Technologies Co Ltd is a company which products and sales communication equipment and it was formally incorporated in 1987.
Huawei is a leading global provider of information and communication technology(ICT).Huawei focuses on maintaining robust management, continuous innovation, open cooperation, and building end-to-end in telecom operators, enterprises, terminals and cloud computing.What’s more,it provides competitive ICT solutions, products and services for consumers and is committed to enabling the future information society to build a better all-in-one world. In 2013, Huawei beat the world’s largest telecommunications equipment business Ericsson and ranked 315 in “Fortune” the world’s top 500.At the end of 2016,Huawei already has 170,000 employees and its products and solutions have been used in more than 170 countries around the world,serving 45 of the Fortune 50 companies and 1/3 of the world’s population.
Market segment of a company is really important.It is to divide consumers into different groups according to different demands and characteristics and form different consumption grouos.The market segment of Huawei is mainly focus on government and utilities,finance,energy,electricity and transportation.Huawei focuses on ICT infrastructure and continues to innovate around customer needs.It provides ICT products and solutions that can be integrated with partners to help companies improve the efficiency of communications,office and production systems,reduce operating costs.
Huawei has its own global business strategy as well.It entered Russia in 1997,and India in 1998,Middle East and Africa in 2000.In 2001,it expanded its market dramatically in more than 40 countries at southeast Asia and Europe.And it entered USA in 2002.At the end of 2016,Huawei has branch companies and representative offices at 168 countries.
Customer value proposition is a strategic model against competitors.There are similarities among competitors,as well as better points.And customer oriented personalized products and services strategy—resonance point.The value proposition of Huawei is being customer-oriented.It is staying customer-centric,innovating at the crossroads of customer needs and leading technology,building an industry ecosystem that thrives on shared success.
The new enterprise logo of Huawei is based on its original one.and it means being more focuse,innovative,stable and harmonious,fully embodying Huawei will continue to maintain a positive sporit,through continuous innovation to support customers to achieve network transformation.
The market segment and value proposition of a company is really important,as it shows the company better for the consumers and help the company establish a strong corporate image.
reference list:http://www.huawei.com/en/about-huawei/value-propositions
https://en.wikipedia.org/wiki/Huawei