My name is Blake and this is my blog. Before I get into the Marketing side of my blog I will first introduce to you Blake Matthew Trelawny Henley (That’s me!).
I grew up in Richmond, where I went to school at Westwind Elementary and then later at Steveston Secondary (Now called Steveston-London). After graduating in 2008, I went to the University of Victoria, to study general courses while soaking in the University campus experience. After finishing my first-year at UVic I decided to transfer to UBC with the goal of getting into Sauder. I took second-year Arts at UBC and after failing to get into second-year Commerce I decided to take a gap year to work, but more excitingly travel.
During my year away from school (2010/2011), I was hired on with a Point of Sales company called Eigen Development as a Project Coordinator. After a couple months at work I set off for Southeast Asia on a whirlwind journey that took me throughout numerous countries that included: Thailand, Cambodia, Vietnam, Laos, Malaysia, Singapore, and Indonesia. This ended up being the trip of a lifetime that lasted 94 days. One of the major highlights during the trip on a personal level was getting accepted into Sauder while in Singapore. My adventure abroad led straight back into work, where I joined back on with Eigen until June. In June, I went to work at Anvil Island Daybreak Point Bible Camp as the Head Lifeguard.
This leads me to now, back into the mix of school with a shift a week at Eigen.
On to the Marketing side, I am taking this course to help broaden my view of business in addition to helping me determine which area I want to specialize in for third and fourth year business. In the field of marketing my experience is mostly on the consumer side, where I have participated in purchasing products since I cannot remember. My day-to-day life as a consumer extraordinaire can be challenging, but through many purchases; smart ones, pointless ones, impulse ones and regrettable ones, I am learning to be more market savvy and aware of the marketing aspect of business and my life every day. My favourite commercial in recent memory is the ‘Magic Ball‘ Doritos commercial from the 2009 Super Bowl (Video below). The commercial was rated as the most liked of the Super Bowl and surprisingly costed less than $2,000 to make by two guys who were not even from an ad agency. If you want to read more on the side-story that comes with this commercial read this, a great article done by USA Today on it.
Finally, something about me that I would be comfortable sharing with everyone in the class… I enjoy baking cookies.