While preparing for this blog post I was looking to find a ‘Marketing Blog’.  I have intentionally put this in quotations as the concept of a marketing blog was something quite foreign to me.  Fortunately, I did not have to search long to stumble upon Seth Godin’s ‘All Marketers Are Liars‘ blog.  At first I read his General Blog and was instantly intrigued, but although ‘Talker’s Block‘ was an insightful post, this did not quite seem to fit the bill of a marketing blog.

Luck seems to strike the same place twice, or at least it seemed so on this occasion, as on the left hand-side of the website there were links to other blog done by Godin in the archives, the one that caught my interest, mentioned previously, was his ‘All Marketers Are Liars‘ blog.  The title alone seemed to be suitable and the article ‘The iPod isn’t a Pod‘ spoke out on the ‘creativity’ or lack there of by the Apple corporation with their products.

His argument and main point of the article was to go after the lack of innovation while naming Apple’s new product, at the time this blog was published, the iPad.  He suggests that the name makes the iPad appear useless in the market, he writes, “We already have the “i” part, and we don’t value the Pad part.”  I agree with Godin, as I have never had a need or want for a pad and feel that the name, iPad, deterred me off the product from the beginning.  There are many benefits about the iPad that help to make life easier and entertaining, but I am in no rush to add a ‘pad’ to my life any time soon.

Interesting thought on the name, iPad