I am a Blizzard maniac.

If you have never heard of the Blizzard franchise then you are likely not a PC-gamer.  Blizzard has become the staple of online fantasy gaming.  From; life-consuming MMO’s (Mass Multiplayer Online), intense RPG’s (Role Playing Games), to addicting RTS (Real-time Strategy) games, Blizzard delivers, period.  From their first major title Warcraft: Orcs and Humans Blizzard has set the bar high.  Graphics, cinematic, game play, replay value, you name it, Blizzard games are truly “Nulli Secundus”, Second to None.   Year after year, gamers, like me, wait anxiously for the next release date, sneak previews, game clips and so on.  Why?  Simple, when Blizzard does a game they do not mess around.  Gamers expect the best, and time and time again receive it, even if they have to wait years (decades even).

The Blizzard philosophy:

“Blizzard is proud to work with the best partners to create ancillary products from your favorite game universes. From board games to manga and novels, we are committed to bringing quality products to our players.”

From books to the massive BlizzCon (Blizzard Gaming Conference) that takes place every year, Blizzard has been able to bring the gaming universe to life wherever possible.  Blizzard is a strong believer in building customer loyalty and seeks player input whenever possible.  Fans live the brand.  For example, before releasing the much anticipated Starcraft II, Blizzard had loyal players (selected at random) beta test the game for free.  Blizzard gained valuable information from this trial run (potential glitches, imbalanced characters, etc.), but also gave those fans the opportunity to feel a part of the process.  As we speak, the newest Diablo installment (Diablo III) is being beta-tested by lucky players from around the world (yes, I am jealous).  Professional gaming leagues have been started based around various titles, world-wide tournaments are being televised online and even on TV, giving testament to the fact that what Blizzard offers its legions of fans is much more than computer games, they are lifestyles.

Blizzard is a brand I trust, they may make me wait, but in the end no other franchise can compare!

Some highlights from the GSL Starcraft 2 League (funny commentation)

Diablo III:  Cinematic Trailer

**Trailer is not for faint at heart**