Walking into an apple store, one will always see a crowd of people and lots of smiles. Apple seems to be doing something right when it comes to their retail customer service. The following blog post comments on the 10 things you can learn from walking into an Apple Store.  A lot of it touches upon the service of the employees, how they empower them and that goes on to the satisfaction of customers.  The apple store is also a non-commission floor, which I think attributes a lot to the positive experiences people generally have in the store.  The employees don’t feel forced to just make as many sales as possible, but to answer questions and make the customer happy.

Apple’s organizational culture deemed very similar to that of Zappos, of which we recently discussed in class. The positive atmosphere and the training of customer service seems to benefit the two companies greatly, and of course the two are seen as very successful companies – Apple especially.  I believe that in places of retail, this type of organizational culture plays very well.  It can be seen in the likes of Walmart vs. Costco, and rewarding employees with benefits tends to turn out very valuable in the long run.