Brodie McLaughlin's Blog

In an era where technology is rapidly advancing, the outdoor apparel and equipment industry have been successful in quelling this advance by maintaining the status quo through the use of attractive marketing tactics to give the illusion of garment advancement. Don’t get me wrong, I admire the growth of the industry in recent years, however, with synthetic materials overriding natural fibres such as cotton and wool, organizations seem to have gotten too caught up in its designs and new functional purposes than the impacts that its materials are having on…read more

Sustainable product development is becoming the pervasive way with which companies tackle climate change and appease consumers. As Garth Yule mentioned in his presentation for Junxion, corporations attempt to offer solutions to climate change and sustainability through consumer behaviour. While consumers cannot be left out of the solution, companies need to step up and use product, process, and material innovation. The ski industry has always intrigued me and I notice the pressures and hype associated with new products (skis). This includes companies releasing “new” products every year, although they are…read more