{"id":18,"date":"2019-04-14T23:33:25","date_gmt":"2019-04-15T06:33:25","guid":{"rendered":"https:\/\/blogs.ubc.ca\/bms19\/?p=18"},"modified":"2019-04-16T13:43:48","modified_gmt":"2019-04-16T20:43:48","slug":"mediated-self-consumption","status":"publish","type":"post","link":"https:\/\/blogs.ubc.ca\/bms19\/2019\/04\/14\/mediated-self-consumption\/","title":{"rendered":"Mediated Self-Consumption"},"content":{"rendered":"

The overall intention behind my digital art series \u201cMediated Self-Consumption\u201d is to illustrate a totalitarian view of the consumption of media and the effects it can have on society and culture. The different graphics touch on various areas, and theorists discussed throughout this course, including Horkheimer and Adorno, M\u00fcller, Innis, McLuhan, and Kittler. I have chosen these theorists as I believe their ideas contribute to various perspectives of totalitarian media that arise from consumer consumption and engagement. Each graphic emphasizes the relationship between humans and technology (i.e., human subject interacting with a form of media in some way), and the ways in which the consumption of media alters human interaction and experiences with the world. These graphics were designed with Adobe Illustrator.<\/p>\n

\"\"Typographic Man<\/em><\/h5>\n

The first graphic of the series, \u201cThe Typographic Man<\/em>,\u201d echoes M\u00fcller\u2019s reference to McLuhan\u2019s concept of the same name, where the linearity and content within a page are translated into a humanoid figure. As advancements in technologies allow for mass production and linearity, this concept extends to consumers themselves, driving them towards a homogenous point-of-view, and as a consequence, producing similar cultures across various people.<\/p>\n

\"\"Wired for Immersive Media<\/em><\/h5>\n

The second graphic of the series, \u201cWired for Immersive Media<\/em>,\u201d is inspired by McLuhan\u2019s explanation of \u201cmedia being an extension of man\u201d and Kittler\u2019s notion of techno-determinism. In reference to McLuhan, media has been shaped and developed through human skills and capabilities (i.e., being a literal extension of man). The graphic, in this case, is wired by human arms to represent human skill being input in the shaping of media. McLuhan\u2019s \u201cmedia being an extension of man\u201d reminded me of Kittler\u2019s techno-determinism, where the human subject becomes a media effect (i.e., man being produced by media). The more technology advances \u2014 because of what human subject has shaped it to become \u2014 the more likely it surpasses human efficiency, which, consequently, increases our dependence and reliance of media, eventually becoming operators of media.<\/p>\n

\"\"I am the Medium. I am the Message.<\/em><\/h5>\n

The third graphic of the series, \u201cI am the Medium. I am the Message<\/em>,\u201d illustrates Innis\u2019 concept of how time and space reflect the ways in which media shapes and construes culture, as well as McLuhan\u2019s notion of \u201cthe medium is the message\u201d whereby consumers\u2019 understanding of the message is being altered by the medium that dominates us. Therefore, by having a human subject constrained within the computer screen (i.e., the medium), their views are being altered through the lens of the medium itself.<\/p>\n

\"\"(Un)Enlightened Media<\/em><\/h5>\n

Finally, to wrap up my series, my final graphic, \u201c(Un)Enlightened Masses<\/em>,\u201d addresses Horkheimer and Adorno\u2019s Dialectic of Enlightenment<\/em>, where culture that is created through mass media produces standardized people \u2014 in this case, through an assembly line. I chose to make this graphic the last of the series, as it summarizes the concepts from the previous theorists, whereby authoritative media has the power and ability to shape and oppress our people, our culture, and our society. The more we consume, engage, and interact with media, the more our views of the world are shaped into a single and homogenized point-of-view, to the point where we essentially become part of a single culture.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

The overall intention behind my digital art series \u201cMediated Self-Consumption\u201d is to illustrate a totalitarian view of the consumption of media and the effects it can have on society and culture. The different graphics touch on various areas, and theorists discussed throughout this course, including Horkheimer and Adorno, M\u00fcller, Innis, McLuhan, and Kittler. I have […]<\/p>\n","protected":false},"author":37618,"featured_media":30,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/posts\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/users\/37618"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":25,"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/posts\/18\/revisions\/25"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/media\/30"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bms19\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}