Hallyu.
If you’ve found yourself listening to Asian-like music that you couldn’t understand the lyrics to, you’ve been exposed to what I consider one of the greatest entertainment revolutions I’ve ever seen. The popularity grew simply from the work of genius marketing and I would like to write about this for my Marketing Blog. Never have I experienced a community of people listening and immersing themselves into a universal world of music; a world of music where lyrical sentiments did not exist. We now listen to music truly beyond borders.
I’ve always been interested in relationships and demographics. Top 10 stats, graphs, statistics, they all intrigue me. And what I do with those stats is sub-conscientiously piece them together and relate them to the world around me.
And during the last few years I’ve been indulged in the Korean Wave, I’ve discovered some reasons for why things are the way they are in the Korean industry. Using this blog, I will be able to express and reflect on the findings I’ve discovered. There is no doubt that the Korean Wave is the catalyst for inspiring some consumers to pursue a Korean related goal. I’ve seen people get into the Korean language simply because of the power of the Korean music industry. Therefore I’d like to understand the phenomenon behind this.
- What is the strategy behind the marketing tactics of SM Entertainment (http://en.wikipedia.org/wiki/SM_Entertainment) that influences fans to purchase posters and decorate their room. Why is the exposure of the Korean idol groups from idolizing fans more prevalent than the western culture fans?
- All of these questions have been founded behind the work of the marketing strategy of the Korean Entertainment industry. As an avid consumer, I will attempt to construct my ideas and thoughts to analyze how the Korean entertainment industry is presented to their consumers.
- -Bryan