Guess

When I feel like picking up some cool jeans and sexy casual jackets, I go to Guess without much thought.  Guess has built a solid reputation and brand image: comfort, casual, but sexy outfits.  When customers buy stuff at Guess stores anywhere in the world, they know they are buying high quality products with guaranteed services. Therefore, customers trust its qualities as well as its fashion lines; no one will doubt the quality of their jeans or jackets they are about to buy are out-of –fashion. Your friends may ask you “where did you get your new jacket?”, and when you say “Guess”,  the friends will say ”cool,” and this is what we normally expect when we buy stuff at Guess, and it is also how influential the strong brand image is.

The number of retail stores has constantly been increasing and the growing rate of the market is fairly high. With increased competitors, Guess decided to emphasize what other companies could not offer customers: the complete Guess lifestyle of jeans, accessories, and image. I think its new expansion to the new fashion items is very catchy and innovative. I like shopping, but do not like to do for a long time. When you go to Guess store, you will see jeans, dresses,etc. When you try a fancy dress on, you can also hold a nice handbag with high-heels wearing a shiny necklace which can go along with your new dress. You do not need to try hard to find a necklace and high-heels which have to be matched with the dress, and a handbag which has to go along with everything that you just bought. Considering one of the social-trends that we are living in a time-poor-society, the aligned fashion items of Guess’s expansion is very effective and innovative.

Guess