Packaging is an important brand element with more tangible benefits than any other brand elements. For this reason, many marketers place considerable importance on making products’ design more eye-catching to attract customers’ attention. For this purpose, package designs cannot simply inform the customers, but also provoke feelings and communicate emotions. An effective packaging looks attractive, impresses with its creativity and is just nice to have on the shelf.
The following product of Fruit drinks is one of my favorite packaging designs. It combines beautiful illustration and an interesting for of the bottle. By just looking at the bottle, I feel happy; it gives me an idea that the fruit drinks will provide me with fun, joyful, and unique fruit-drinking experience. Besides that, the shape of the bottle makes it easy for consumers to hold it more conveniently, and the size of the bottle also adds value to fruit drinkers by offering medium size portion for each bottle
Sometimes, all you need is just a title of what is inside the package. This packaging design of salt, is pretty smart. We do not need more product information on its package, and we do not expect any innovation or creativity on its packaging. When we go grocery shopping to buy salt, all we want is to find salt quickly, and keep looking around the market for other products. In this sense, I found the packaging design of salt very effective.
Recently, packaging has been focused more on convenience not only for users of the products, but also for retailers and manufacturers; they want convenience in terms of displaying and selling the product. Potof, fresh organic meals’ packaging design delivers a convenience to retailers and manufactures since the plastic container which is not fragile facilitates the shipment or storage
