Value based marketing?<\/p>\n
As I think about most infomercials in general, I wonder how the marketing team must approach these products that are to be sold not in stores but by calling in and ordering. First, usually there is an issue with the actual product. It just simply isn\u2019t as amazing as they can make it look on television, so they try to entice people to buy the product through extravagant demonstrations. When people buy these products, they are usually disappointed by their inability to replicate the convenience and performance that they saw on the advertisement. So I wonder how these products fit into today\u2019s value-added marketing system. It seems many of these companies have no desire to produce a good that is actually useful, they just want to make it look like it\u2019s useful so that they can sell as many as possible. So is it the job of all marketers to add value, or are some just trying to give the illusion of added value to increase sales? Isn\u2019t that their job? It seems there is a dark underbelly to the marketing world, where taking advantage and misleading innocent people is commonplace.<\/p>\n
-Brent<\/p>\n","protected":false},"excerpt":{"rendered":"
Value based marketing? As I think about most infomercials in general, I wonder how the marketing team must approach these products that are to be sold not in stores but by calling in and ordering. First, usually there is an issue with the actual product. It just simply isn\u2019t as amazing as they can make […]<\/p>\n","protected":false},"author":3721,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-33","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/posts\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/users\/3721"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":2,"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/posts\/33\/revisions"}],"predecessor-version":[{"id":35,"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/posts\/33\/revisions\/35"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/media?parent=33"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/categories?post=33"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blogs.ubc.ca\/boblog\/wp-json\/wp\/v2\/tags?post=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}