There are many search keyword services provided by a number of major search engines, such as Google and Yahoo. Here is one article that provides a list of such services and brief description for each one. These tools offer users insights into how and what people search for. This can be particularly useful for marketers in optimizing their websites and staying relevant to the fast changing market.
The ones I find to be the most useful are Google Insights for Search and Yahoo Clues. These two allow us to compare search volume patterns across regions, time frames, and categories while others just give us the top keywords. If I have to choose one between these two, it will be Yahoo Clues because it simply offers more of valuable features. Google Insights and Yahoo Clues provide pretty much the same services. However, Yahoo Clues gives us more details on searchers’ behaviours. Apart from time, geographical location, and category, Yahoo Clues also provides search patterns by demographics, such as age, gender and income level. Moreover, they both give us top searches and rising searches, but only Yahoo Clues shows us what the previous and next words the searchers type into the search box. In addition, while Google Insights allows us to look at the trends for only one keyword, Yahoo Clues enables us to compare trends for two search terms.
Some useful tips on utilizing these search keyword tools:
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