I actually came across this a long time ago (and actually have been waiting to see one of these in real life ever since).
As seen in the video, the Microsoft Surface enables experiences that change the way people collaborate and connect. Many of it’s advertisements is still highly informative as it is still considered new and probably still in it’s innovators stage of the consumer adoption curve. Microsoft aims to achieve these goals with the Surface and communicates them quite clearly in their promotions.
- Make content more engaging.
- Plan and simulate.
- Make learning more fun.
- Transform the shopping experience.
- Connect with customers through games and pastimes.
- Communicate and connect.
Microsoft also engages in personal selling. They take on a problem-solving role and try to cater to the needs of different organizations and tailor features accordingly. For example, for restaurants in times of high customer traffic, the Surface offers the function of ordering food at the their table. This can highly reduce costs for labour and menus and pictures make it clearer to the customers what they’re ordering. When they’re finished, customers can simply throw their credit cards onto the table and even split the bills easily just by drag and dropping into their respective credit cards! Cell phone companies can easily put phones onto the table to compare the features and specifications of different phones. These are only a few of the many customizations Microsoft has for its potential customers. A long term focus is also apparent as once these systems are implemented, they would continue to be used throughout the life of the companies.
Recently, Microsoft has also co-branded with Samsung to create the Samsung SUR40. This is smart because they partnered up with a company that is known for their elegant entertainment and rich compelling screens.
