Nov
24
to add to patricia,
Posted by: bonnieyeung | November 24, 2010 | Leave a Comment
I was recently browsing among some marketing blogs when i came across Patricia Wu’s blog from sec 102. 
To see the commercial which I’ll be referring to, go here! https://blogs.ubc.ca/pattie91/
To Patty, Pizza Hut’s TV commercial where they display skinny Asian girls dancing around randomly while they eat pizza from pizza hut is suggesting that one would still be fit even if they eat fattening foods. However, I think the marketing geniuses in Japan created this commercial for nothing more than pure entertainment, and attention. In a crowded business center like Japan, where robotic dolls can be married to human beings, and where anime was created, it’s apparent that their value of beauty is unrealistic and unachievable to most women.I’d like to compare this pizza hut commercial to Old Spice’s commercial with the ‘man your man could be’. Random, cheesy, unrealistic, humorous, unique. Theres words are what these two commercials are built up of, and these are what has made these two ads still relevant in society. Apparently in today’s society, you need to be random to be thought of as new material, it gets people thinking, it gets people talking.
So, I instead of seeing it as a suggestion or a persuasion by Pizza Hut that fatty foods could still produce fit bodies, I see it as a completely random, sexualized commercial which gets people talking about it. In the long run, this marketing strategy is not in an advantage at all. There is no creative component to it, any company can use sexuality in their marketing campaigns, Pizza Hut would have to actually promote their value instead. In actuality, what does Pizza Hut have over its competitors? Hot girls dancing around in their restaraunts? That wouldn’t make sense now would it.