This post is based on the Peter Bregman’s “How to Respond to Negativity“. I really enjoyed reading this article because it was very insightful and informative to how to create a stable healthy working environment. Human power is the most valuable asset a business can carry; it provides the ideas and decisions to critical actions […]
Continue reading The Significance of Employees In reply to Vanessa Song’s post, “Sony Mobile Targets New Market-Rival for Apple“, I believe that Sony’s decision to move into the Chinese market will prove to be a big step in growth for Sony. Sony must undergo careful and accurate market research on their competitor Apple. Looking for segments in the target market, gaps […]
Continue reading Sony Moves in The Chinese Market In reply to Kristen Marriott’s post,”Pepsi Tries to Shift Brand Loyalty“; Pepsi is undergoing a campaign in an attempt to re-position their brand image in the market. Coca Cola have always been ahead of pepsi by being the number one cola drink, and the principles of brand positioning teach us that it is a mistake to […]
Continue reading Pepsi on Brand Positioning
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