{"id":33,"date":"2025-04-12T14:00:24","date_gmt":"2025-04-12T21:00:24","guid":{"rendered":"https:\/\/blogs.ubc.ca\/bowenhe\/?page_id=33"},"modified":"2025-04-12T14:32:41","modified_gmt":"2025-04-12T21:32:41","slug":"study-design-and-phases","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/bowenhe\/capstone-project\/study-design-and-phases\/","title":{"rendered":"Study Design and Phases"},"content":{"rendered":"

There are two main phases of our research: 1), analysis based on data collection, and 2), offer insights, and designing\/modifying media products and protocols for future marketing and communications with prospective students. The study will consist of three main data collection components focusing on student and institutional perspectives:<\/span><\/p>\n

    \n
  1. \n
      \n
    1. Quantitative: Online survey, gathering current student impressions of BMS marketing strategies.<\/span><\/li>\n
    2. Qualitative A: Open ended, casual focus group with current students and alumni.<\/span><\/li>\n
    3. Qualitative B: Focused interview with the current communication\/marketing lead to investigate the current institutional goals of BMS.\u00a0<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Five main criteria for evaluation based on our theoretical framework:<\/span><\/p>\n

        \n
      1. \n
          \n
        1. Clarity & Effectiveness of Marketing Strategies<\/span><\/li>\n
        2. Alignment of Expectations & Experience<\/span><\/li>\n
        3. Program Communication & Student Engagement<\/span><\/li>\n
        4. Perceived Value & Recommendation<\/span><\/li>\n
        5. Gaps in Pre-Attendance Knowledge<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

          After comparative analysis of our data, we will design\/modify digital media products, and\/or communication protocols based on the results. Potential artifacts include Instagram story posts, creative infographics, illustrations\/graphics assets, and updating and reformatting the BMS blog website. Our community partners include the Faculty of Creative and Critical Studies and the BMS course union.\u00a0<\/span><\/p>\n

          Resources<\/strong>
          \nQualtrics survey tool, audio recording hardware, audio transcription software, previous documentation of marketing strategies and target demographic analysis.<\/p>\n","protected":false},"excerpt":{"rendered":"

          There are two main phases of our research: 1), analysis based on data collection, and 2), offer insights, and designing\/modifying media products and protocols for future marketing and communications with prospective students. The study will consist of three main data collection components focusing on student and institutional perspectives: Quantitative: Online survey, gathering current student impressions […]<\/p>\n","protected":false},"author":76467,"featured_media":0,"parent":54,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/33","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/users\/76467"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/comments?post=33"}],"version-history":[{"count":3,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/33\/revisions"}],"predecessor-version":[{"id":41,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/33\/revisions\/41"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/54"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/media?parent=33"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}