{"id":46,"date":"2025-04-12T14:09:35","date_gmt":"2025-04-12T21:09:35","guid":{"rendered":"https:\/\/blogs.ubc.ca\/bowenhe\/?page_id=46"},"modified":"2025-04-12T14:32:41","modified_gmt":"2025-04-12T21:32:41","slug":"qualitative-questions","status":"publish","type":"page","link":"https:\/\/blogs.ubc.ca\/bowenhe\/capstone-project\/qualitative-questions\/","title":{"rendered":"Qualitative Questions"},"content":{"rendered":"

Focus Group Questions<\/b>\u00a0<\/span><\/p>\n

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  1. Marketing Clarity & Expectations<\/span><\/li>\n<\/ol>\n
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    • \n
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      • What specific marketing materials (e.g., website, social media, emails, in-person events) were most helpful in shaping your expectations of BMS?<\/span><\/li>\n
      • Were there any aspects of the BMS program that were unclear or misleading before you enrolled? If so, please describe.<\/span><\/li>\n
      • What additional information would have been helpful before you applied to BMS?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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        1. Student Experience vs. Expectations<\/span><\/li>\n<\/ol>\n
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          • \n
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            • In what ways has your experience in BMS met, exceeded, or fallen short of your expectations?<\/span><\/li>\n
            • Were there any academic or extracurricular opportunities that were presented in marketing materials but did not align with reality?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
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              1. Effectiveness of Communication & Engagement<\/span><\/li>\n<\/ol>\n
                  \n
                • \n
                    \n
                  • How do you feel about BMS\u2019s communication efforts after enrollment (emails, social media updates, faculty interaction, etc.)?<\/span><\/li>\n
                  • Do you feel well-informed about available resources, academic requirements, and career opportunities? Why or why not?<\/span><\/li>\n
                  • What would be the way to receive information:<\/span><\/li>\n
                  • Did you know about the UBC student blog that showcases student work?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n
                      \n
                    1. Program Improvement & Recommendations<\/span><\/li>\n<\/ol>\n
                        \n
                      • \n
                          \n
                        • If you were responsible for BMS\u2019s marketing, would you make any changes and if so, what changes would you make?<\/span><\/li>\n
                        • What advice would you give to prospective students considering BMS?<\/span><\/li>\n
                        • Would you have still chosen BMS if you had more accurate or detailed information before applying? Why or why not?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

                          Focus Group Questions\u00a0 Marketing Clarity & Expectations What specific marketing materials (e.g., website, social media, emails, in-person events) were most helpful in shaping your expectations of BMS? Were there any aspects of the BMS program that were unclear or misleading before you enrolled? If so, please describe. What additional information would have been helpful before […]<\/p>\n","protected":false},"author":76467,"featured_media":0,"parent":54,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-46","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/46","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/users\/76467"}],"replies":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/comments?post=46"}],"version-history":[{"count":1,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/46\/revisions"}],"predecessor-version":[{"id":47,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/46\/revisions\/47"}],"up":[{"embeddable":true,"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/pages\/54"}],"wp:attachment":[{"href":"https:\/\/blogs.ubc.ca\/bowenhe\/wp-json\/wp\/v2\/media?parent=46"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}