CBC news indicates that the percentage of visitors to Canada has undergone a 20% decrease since 2000. Compared to its competitors such as china, American, and Korean, depreciation in Canadian tourism has already caused the international trading barriers, which directly affect the Canadian economy these years.
From the standpoint of profitably, local firms should provide their customers with typical value proposition. To be more specific, other than maintaining the high-quality and high costs tour, they should focus more on specializing the tour route and declining the tour expenses in order to reaching out for the potential middle-class consumers. For example, they can put more effort on decreasing the price of air ticket, which could be easily implemented in the competitive market of Airline Company. Thereafter, with the increasing number of tourists, the great profits would be easily achieved even with lower revenue per unit.
Moreover, the speed of processing passport is the other reason that causes the decreasing number of tourists. From the standpoint of authority, it would take couple of months to issuing passports based on the strict entering policy. Therefore, it is rational that customers would switch their tastes to those countries, which are easily to get in. Thus, the related function department should contribute more in establishing and implementing an appropriate system with an increasing speed at this time.
In conclusion, Canada should concern more about whether the value provided for their customers are directly benefit their customers or not. More importantly, authority should also facilitate the processing of passport with higher speed in an appropriate system.
URL: http://www.cbc.ca/news/business/canadian-tourism-declines-despite-world-travel-boom-1.2426675