XiaoMi, a brand new smartphone with a new nickname “China Apple”, has achieve a great sucess in China’s smartphones market. Based on the advertisement which says “1.5 times as functional as iPhone and one fifth of iPhone’s price”, an increasing number of customers show their increasing interests in such a new product. In my opinion, there are two main reason that induced the sucess of XiaoMi: good implement of a new technology platform and an constantly technology inputs for all of their generations.
Unlike Apple, XiaoMi does not have its own store, which will directly decrese their fixed cost during the production process. Therefore, they decieded to sell their products online based on their new platform named Sina Weibo, and then switching their expenses to the promotional activities, i.e. powerful advertisement.Thereafter, with help of the new platform, XiaoMi hit the highest selling record of smartphones in first 24 hours. 
Rather than the great application of new technology platform, an increasing number of technology inputs is another important reason. To be more specific, other than inventing advanced smartphones, they are continuing providing and improving the free Apps for all of their smartphones. Compared to iPhone, which customers would have to spend a lot of money on obtaining Apps from Apple store, people only need to buy a cheaper XiaoMi without any additional payments. Therefore,Xiaomi is so popular in China with such competitive advantages. 
As XiaoMi has already taken a large market share in China,the leaders of Xiaomi start to expand their business in international market recently.
Previous blog: https://blogs.ubc.ca/ DIMU/