Saving money is vital in the survival of a university student. Apple understands this and is utilizing this situational factor to impact consumer behavior. Apple has recently exploded onto the personal computer scene after a downfall with the resignation of Steve Jobs. However, Apple has turned around and is now considered one of the most successful companies in the technology sector. Part of apple’s turn around is its marketing campaign geared toward students. If you buy a MacBook computer you save money on the purchase and also can apply for a free iPod. Recently there has also been news about Apple considering moving their discount program from hardware to software. Saving up to 50% on iPhone apps.
The reason that Apple is pushing so hard towards these educational discounts is due to the situation most university students are in. With a lack of money it is hard for students to purchase high-quality goods. Apple’s discounts give students the chance to buy these high-quality goods. Some people might wonder why Apple would be so generous in their discounts? The reason is that if you are able to supply a customer a good product that they then use for several years in university it is very likely that they will purchase it for the rest of their lives. By creating these life long customers Apple will prosper and student’s wont complain because they are getting these products at such a good price. Although it may seem like Apple is so generous to students the benefit of a lifetime customer far outweighs the savings a student gets on one apple computer. Next time you are in class, a library, or anywhere on a university campus, observe the high number of Apple products and you will realize how good their marketing campaign really is.
Photo Credit: http://www.allnewsmac.com/2010/08/09/apple-to-allow-educational-discount-to-app-store-applications/ http://www.tuaw.com/2010/08/09/schools-get-your-discount-at-the-app-store-some-day/
Article: http://www.tuaw.com/2010/08/09/schools-get-your-discount-at-the-app-store-some-day/