I have recently been browsing marketing blogs and came across a interesting post about viral videos. Rohit Bhargava’s blog is constantly updated about recent marketing strategies and different ways to publicize your company. Rohit’s recent blog post is about Levi’s interesting attempt at making a viral video. The surprising part of this video is that no where is there any obvious sponsorship or promotion of Levis. That is what brought up a lot of debate. Viral Videos have become marketing tools that allow the exploitation of products to million’s of viewers for a small price. Levi’s Viral Video attempt: an ass cam. That’s right. They hired two australian models to put a camera in their jeans and just walk around Los Angeles.
As you would assume, no pun intended, males, females, young and old were all recorded staring at these models behinds. Immediately the video went viral with 7 million views. Viewers thought it was funny and Levis was naturally, very happy. Then word got out that the video was made by Levis. In the end customers felt duped and were not happy with Levis. Had Levis promoted this more with their brand name and made it known that they were behind it would have been better and there are many comments on the youtube video expressing how viewers felt. Ultimately, an important lesson is that, hiding behind the fact just makes the whole company look like asses.
But if you feel as though you want to make your own ass cam, check out this video:
