Today I read Whitney Lindskog’s blog and was truly fascinated by her outlook on marketing in the McDonalds organization. The fact that McDonalds has been able to keep with the changing social influences. It made me think about McDonalds growing on a more global scale. In the early days McDonalds was growing in North America. Now McDonalds has truly gone global and they have made advertisements to reflect the country they are in. After much thought I realized that much of McDonald’s marketing campaign involves their kids toys. And the one commonality amongs nation’s is childrens love for toys and fun. McDonalds has done an excellent job in catering to children’s needs and there are many commercials that prove this point.
Here is a commercial in Japan:
They have used a very american show and restaurant and turned it Japanese. McDonalds has always been very good at building up their customer base with the use of these toys and regardless of your country, McDonalds knows that kids want toys. They have always marketed their toys and the ad above proves that they use have successfully marketed it to different children. One interseting fact that most people know is that McDonalds is the number one toy producer. Since they are able to produce so many toys and are constantly changing what the new “McDonalds Happy Meal Toy” is they have been able to maintain their market and achieved a sustainable competitive advantage on a global scale.
Here is another McDonalds toy ad:
