It seems like YouTube is the new way companies are advertising their products. Instead of paying a large amount of money to run a commercial during primetime TV, YouTube allows companies to reach thousands of consumers for free. Since the majority of Internet users are teenagers or young adults, advertising through YouTube can reach a higher number of this target group as opposed through TV.
For example, the “Will It Blend” videos – featuring the Blend Tec blender – have been quite a popular hit on Youtube.
This particular video has reached almost 12 and a half million views. If an advertisement were to reach this amount of views through TV, it would cost them thousands of dollars.
The blog post seen here: https://blogs.ubc.ca/hyungjinjo/2011/09/26/viral-advertising/, states, “These advertisements actually does not increase sales.” Although this may be true in a general sense, but I think that something like the Blend Tec advertisements would increase sales. If I were ever in the position of needing a blender, I would definitely buy a Blend Tec blender for 2 reasons:
1) It’s the only blender company that I know of
2) If my iPhone ever gave me a dirty look I have the comfort of knowing I can grind it in to dust