Category Archives: Uncategorized

After reading Sara’s blog, seen here: https://blogs.ubc.ca/sarashams/2011/11/15/bad-news-bears/  – I fully agree about the fact that the new can will create a brand image about Coke that is positive. I would hope that everyone loves polar bears, and thinks they’re big, fluffy … Continue reading →

In the pivotal game 5 of this year’s World Series, the bullpen phone (of all things) most likely cost the Cardinals a shot at the championship. The Cardinals bench boss Tony La Russa called down to the bullpen during the … Continue reading →

It seems like YouTube is the new way companies are advertising their products. Instead of paying a large amount of money to run a commercial during primetime TV, YouTube allows companies to reach thousands of consumers for free. Since the … Continue reading →

At this point in the year, most of you have read – or at least glanced at, and thought about reading – the Marketing textbook. At first I thought nothing of it; it was great to have the real world … Continue reading →

Throughout COMM 299, I’ve learned over and over again that each one of us is different. I’ve learned that every single one of us comes from a different background, and have different experiences which make us who we are, and … Continue reading →

The greatest lesson I learned was from my grade 12 Calculus teacher, except, he doesn’t know that he taught me anything besides calculus. Up until grade 12, I was an average student who, like some, never put in 100% of … Continue reading →

The emergence of powerhouses Apple, Google, and Motorola prowess has been starting to affect RIM negatively. Over the past summer, shares of RIM have fallen 9%, this is due in large part of the iPad & iPhone, as well as … Continue reading →

In this technological age, the amount of data that can be collected about how drivers use their cars is amazing. Riversimple, a British company, has recently developed hydrogen-powered cars, which will make a debut in Britain in 2012.  Although the … Continue reading →

The North American market is a goal. This is coming through the eyes of any Asian brand looking to make a splash with their high end goods. Back home in Singapore, luxury tea provider TWG Tea has hopes of entering … Continue reading →

It’s easy to trick consumer in to buying something they don’t necessarily want, the biggest of which, is to cut and price to make them think they’re getting the best deal out there. The other, you make the taxpayer subsidize … Continue reading →