It is not coming to the end of the term, and my group has just finished our assignment on Zara, the highly successful Spanish fast-fashion retailer. I have learned a lot about Zara, and I think that their business model is very interesting and creative, and they are really able to give their consumers what they want. I think that most companies should strive to have a supply chain as unique and efficient as Zara, and instead of outsourcing to cheaper developing countries, should keep everything local. Not only will this reduce production time and keep them more in tune with their consumers, but will foster more local business, and keep companies from taking advantage of developing countries for their cheaper labour but extremely poor and unethical working conditions.

After creating our video, there are several things that I think our group could have done differently. We spent a lot of time talking about how we wanted our video to look, and deciding what we should do, but when it came down to it, we realized that we did not have enough time to actually film anything substantial, and had to take a different route. If I were to go back, I definitely would have started this project earlier, and ensured that we had enough time to film everything we wanted and enough time for the editing process.