Nokia is coming out with a new cell phone, the Lumia 920, but before the product even comes out they have run into issues with their ad campaign. This new phone was to be released to bring Nokia back up there with Apple and Android, specifically using the camera which uses OIS, Optical Image Stabilization technology. However, in the commercial, the video, which was meant to look like it was being taken with the phone, was actually not. Nokia was given a lot of criticism, and made a public apology, which can be read in a full article here http://www.wired.com/gadgetlab/2012/09/nokia-conducting-ethics-review-of-misleading-lumia-920-ad/. Many companies do this in their commercials, however they include a disclaimer in very fine print that nobody notices. I think that misrepresenting a product to the market is unethical, and just because you include a disclaimer, does not make it okay.

Nokia’s Lumia 920, the smartphone featured in the commercial

Here is a link to Nokia’s commercial if you would like to watch it: https://www.youtube.com/watch?v=3lYMlJP77FQ