I recently read a business blog from www.canadianbusiness.com on RIM’s recent marketing strategies. In response to Blackberry’s recent decline in popularity, RIM has decided that they need a new marketing strategy, and have taken the slogan “Blackberry by choice”, a slogan originally coined by the website www.crackberry.com, a fan site and forum for Blackberry users.

crackberry.com is even selling apparel with the slogan

.

The blog describes, and I agree, how this is not the best marketing strategy, and if this is how RIM expects to increase sales, it’s probably not going to happen. The slogan pokes fun at the fact that most Blackberry users have switched to iPhone or some other smartphone, and I think it is a successful slogan for publicity and marketing for the fan site and forum, but I do not think that it is a slogan that RIM itself should endorse. The slogan alludes to the fact that there is a reason most Blackberry users have now switched, and implies that the Blackberry users by choice are ill-informed and that is the reason they did not switch. I don’t think that this is a successful marketing strategy for RIM, and will not boost their sales.