Eyeglasses Monopoly
When one goes to a store looking for a pair of glasses they are bombarded by choices, Oakley, Ray Ban, Chanel, Dolce Gabbana, Tiffany, and so on. Little do consumers know that no matter which name is on their glasses when they leave the store, they will be wearing a Luxottica product. This massive corporation that not only has a virtual monopoly in the eyeglass market, but also owns many of the eyeglass distributers, started as a small Italian tool shop. It is because of Luxottica’s massive market share that glasses which cost $30 to make, are sold at $300.