Nissan Motor Company Ltd, launched in 1933, faced near-bankruptcy in 1999. Carlos Ghosn joined Nissan as chief operating officer and stated that he would remedy this problem and make the company profitable within a year. At the end of this year, Nissan had a profit of $2.7 billion compared to a loss of $6.1 billion the previous year.
In terms of entrepreneurship, Ghosn’s revitalization of Nissan is a prime example of a huge success. This revival was largely caused by his reforms to the company, many of which made him a target of public outrage. He cut jobs, shut down plants, and didn’t respect traditional Japanese business etiquette.
Perhaps his biggest reform was abolishing Nissan’s business model known as keiretsu. By doing so, Ghosn removed internal links and created a smaller supply chain.
Nissan has also recently entered the electronic car market through their introduction of the Nissan Leaf. The Leaf has been compared to rival electric car Chevy Volt, but the Leaf is more environmentally friendly and has had more sales.
In summary, Nissan is a prime example of an entrepreneurial company because of its updated organizational methods and new products. A modernized business model green innovation are elements that make Nissan Nissan.
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