Source: http://www.androidheadlines.com/2015/09/rogers-pushes-share-everything-emphasizes-spotify.html
With a major consumer shift to mobile devices, companies are frantically searching for ways to keep up with the changing market. When companies fail to adapt, we see them spiral into bankruptcy like we have seen with Blockbuster and Blackberry.
Source: http://openattitude.com/2015/09/15/rogers-wants-you-to-use-more-data/
Rogers recently noticed a shift in the way customers listen to music. Instead of buying songs from iTunes or other platforms, they are now streaming music through a variety of apps. Guy Laurence, the CEO of Rogers Communications Inc, wanted his customers to get accustomed to streaming music on their smartphones using data. He stated that, “voice is virtually free [and] texts are virtually free [on phone plans.]” They make the most money from charging customers for using their data. By partnering with Spotify and offering Spotify Premium memberships to select smartphone plans, they are hoping that those customers use more data when streaming.
Source: https://spotifypresscom.files.wordpress.com/2015/01/spotify_logo_rgb_green.png
The partnership not only benefits Rogers but also promotes Spotify. Currently, they are the most popular music streaming service with 15 million paying users and 45 million free users as of the end of 2014. Recently, Apple released their own music streaming service, Apple Music, which rivals Spotify at the same membership cost of $9.99 per month. Both of these platforms will be competing for the same customers with Spotify having been in the business for longer and Apple being able to reach out to its millions of loyal customers. With the new Rogers partnership, Spotify now can provide its service and expand its brand name to more customers.
Source: http://www.digitalspy.co.uk/tech/feature/a656940/6-apple-music-problems-that-the-iphone-maker-must-fix-to-be-a-real-spotify-rival.html#~pq5XocPGD7l3Qc
