MEMORANDUM

To: Erika Paterson, ENGL 301 Instructor, University of British Columbia

From: Brendan Chan, ENGL 301 Student, University of British Columbia

Date: June 25, 2021

Subject: Formal Report Progress

 

As per your request, I am writing to discuss the criteria provided in regards to my formal report.

Intended Audience

The audience of my report will be Chenhan Yang, as well as the other head staff at the Shou-Yu Liang Wushu Taiji Qigong Institute (hereafter shortened to SYL).

Purpose of Report

The purpose of my report is to determine various methods of action that could be taken to help increase attendance at SYL, through offerings of additional classes, or changes in advertisement strategy.

Significance of Report

This report is useful because due to the COVID-19 pandemic, the school has taken a temporary hiatus of in-person activity and instruction. With such a long time period of hiatus due to the length of the pandemic, loss of student participation is a serious concern. Changes in instruction method/and or advertisement strategy could attract new students, as well as bring back old-students who may have otherwise ceased attendance.

Research Plan

My research plan is as follows:

1. Identify current market sentiment on key aspects of martial arts classes via anonymous survey
2. Identify possible gaps in current teaching strategies through comparison with market sentiment
3. Assess current marketing, advertisement, and pricing strategies through interviewing of staff at SYL
4. Assess potential costs of new marketing and advertisement strategies through research with advertisers
5. Identify possible conflicts due to COVID-19 restriction policies by assessing current school location and size

Here is a link to the survey that will be given to participants: https://forms.gle/ey4obNWCsd8q4PMo8

Writing Schedule

June 28^th – Once survey questions have been approved, I will distribute them on the 28^th. Secondary research will also commence.

June 29^th – Interview with staff at SYL

June 30^th to July 13^th – Writing of Formal Report draft

July 14^th – Post final draft on the BADV Team Forum

July 15^th-19^th – Peer review of Formal Report

July 20^th to July 27^th – Final revision of Formal Report with feedback from peer review

July 28^th – Submission of Formal Report

If you have any additional questions or concerns, feel free to contact me via email.