Brenton Chin's Blog

The XBOX Kinect is the latest and greatest – just ask Canadian Consumers! 2.5 million units were sold in just 25 days, which is an amazing feat. The cool thing about the XBOX Kinect is that there is no controller? The players themselves are the controllers. How does this work? Well I had a chance to try out the new console and boy, is it a fine piece of technology. The character I was controlling (with my own body), stood the same way i stood, and when my arms moved, its arms moved! I was totally in control! This all works because of a camera that is placed to track your every movements

A marketing strategy on Microsoft’s (the maker of Xbox) part is that they released it just in time for the holidays. With Christmas, Hanukkah and other holidays just around the corner, XBOX takes advantage of consumers who are looking for a cool new present that they can put underneath this year’s Christmas tree. As shown above, the purchases of gaming consoles exponentially increases during the December-January period.

Wtih 2.5 million units sold already,  the XBOX Kinect will be able increase its overall market share, and also steal away buyers of the Xbox’s competitors: Playstation and Nintendo Wii. The above graph outlines 2007’s market share of gaming consoles.

Looks like this is a going to be a profitable Christmas for Microsoft!

To Read More:

XBOX’s official website: http://www.xbox.com/en-ca/kinect

The Daily Mail News: http://dailymailnews.com/1210/05/Snippets/index.php?id=3