Nov
29
When Quality Matters
Posted by: Brian Chan | November 29, 2010 | Leave a Comment
Keith Foong recently blogged about the value of quality, and how a product of good quality will sell. He used Blizzard and EA Games as examples, where Blizzard is known for the high quality of their games and EA is known for releasing many games of questionable quality. Blizzard’s Starcraft 2 took 10 years to […]
Nov
22
The Picture is Mighter Than the Pen
Posted by: Brian Chan | November 22, 2010 | Leave a Comment
What do these ads have in common? They all effectively demonstrate the exact benefit of their product with visuals. At times people struggle to find the perfect words, when in fact no words are necessary at all. Many people are not interested in reading about products, especially when they were not looking for the product […]
Nov
15
The Value of Prestige
Posted by: Brian Chan | November 15, 2010 | Leave a Comment
After reading Amelia Lak’s post on the purchasing of luxury goods, I decided to expand on the answer she gives to the question “what are you actually paying for?” Amelia talks about the promotional costs causing the increase in price of Christian Louboutin shoes, and says that it is entirely possible to get a product […]
Nov
7
Marketing Online Marketing
Posted by: Brian Chan | November 7, 2010 | Leave a Comment
In Michael Fleischner’s marketing blog,The Marketing Blog, he gives easy tips for businesses to develop an online presence. His main steps are to get a website, register the business and website on online directories, get the business on online maps, such as Google maps, and create spaces on the most popular forms of social media. […]